![]() ![]() And is of course intended to be easy to read and still good to look at. ![]() ![]() Next we have the font called “Myriad Web Pro” a fairly common font, it’s very standard, and also a good font to use for computer written documents such as this document. Though this is a rather interesting way in looking at things, I have not chosen this font, it does not fit the main logo too well, which is something important to keep in mind. The reason I chose such a different looking font, is because the tagline suggest making changes, and change often suggests differentiating in what you do. The third font is ‘OCR A Std’ a ‘digitalized’ looking font, I found this font rather interesting to look at, as it looks very different from the others I’ve selected. This font is not the font I will choose for my tag line, as it is not good to be read quickly, which I find more important than ‘fancy-ness’. The second font (Magneto) is a unusual font, which looks a little bit like calligraphy in general, which makes it hard(er) to read, it is a font which expresses speed to my idea, as it looks like it has been quickly written. The only downside to this font, is that it is not really fancy to look at in any way really. The first font, ‘Franklin Gothic Heavy’ is a very bold and standard font, which I find an important thing that has to be included in the tagline for Li Ning, people must be able to read it quickly, so that it is applicable in areas such as metro stations, bus stations, cities, and many more places where people travel fast. As seen on the picture included here, I’ve made a small selection of six fonts, which I think are good competitors for the Li-Ning Tag line. I’ve experimented a bit with a few fonts that I thought would be suitable for Li-Ning. Choosing the font, i focused on a simple and activating fond, which is easily read and at the same time notable. ![]()
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